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Affiliate Marketing Without A Website
If you are at all serious about making a decent income through affiliate marketing,
you will eventually want to set up at least one website, and perhaps, eventually,
several. This is principally because websites will bring new people to you through word of mouth,
and free search engine listings, but also because many of the better affiliate programs
require that you have a website in order to participate.
But while a website is certainly very desirable, and can, in the long-run, lead to greater
earnings, it does not mean that you can not generate any affiliate income without one!
Some clever affiliate marketers have made many thousands of dollars using other marketing
channels - and there's no reason why you can't emulate their example. Even if you intend
to eventually setup a website, it's worth exploring these alternate marketing channels as
they can be a good way to get started quickly, as well as to test out new products, merchants
and affiliate programs.
So what are these other marketing channels, and how can an affiliate marketer take advantage
of them? Here are a few ideas:
- Email Marketing:
Email newsletters, sometimes known as "ezines", are newsletters, delivered
via email which people opt-in ("subscribe") to receiving. Of course, nobody
wants to read a newsletter which is just a bunch of ads, or is a grab-bag of random topics,
so the best ones focus-in on specific topics, and include editorials, articles and product reviews as well as adverts.
Affiliate marketers can profit from these newsletters by
advertising affiliate products in other people's ezines,
writing articles that ezine publishers can use
(you allow them to reprint your article for free in return for include your advert at
the bottom of the article in a section known as the "resource box"),
or even starting their own ezine (which is then used
to promote affiliate products).
- Writing eBooks:
eBooks are downloadable
books which are read in electronic form on a computer. Again you want to write about
something that people want to read about, but also balance that with promoting your
affiliate products. To get your eBook
as widely circulated as possible, you could give it away free, allow others to give it away free,
or even allow others to resell copies of the eBook (keeping all the money for themselves, but
helping spread your eBook more widely).
- Discussion Forums:
The Internet contains many discussion forums and message boards on all kinds of specialist topic.
While it is generally frowned upon to go to a forum and post adverts, many forums do allow you
to participate in discussions, and leave a short advert ("sig") complete with a link
at the bottom of each post. Obviously you should join forums which tie into products that
you wish to promote, check the rules before posting, and properly participate in the discussions
rather than just posting to get your sig seen.
- Search Engine Advertising:
Many affiliate products can be advertised using
Google AdWords
or
pay per click search engines.
In both cases, your advert is displayed when people search on appropriate phrases, and
a click on your ad, leads to your affiliate link. Not all merchants allow this practise, but
many do, so check the affiliate program rules! Those affiliates who are successful with this
approach are generally those who are best at writing good ads and finding innovative keyword
choices. You should of course remember that there is a risk that any particular advertising
campaign could end up costing more than it generates in profits - and take that risk into
account in your planning.
- Offline Promotion:
Many affiliates swear by offline promotion - for example, by creating flyers, placing newspaper
classified ads, or even cold calling on the
phone (please bear in mind that many
jurisdictions have laws/regulations about marketing calls). Not all affiliate programs are well
suited to offline promotion - as they may be unable to track offline purchases - so if you
are interested in offline promotion, choose only those programs which have been designed with it
in mind (for example: DishPronto).
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