affiliate marketing strategies: wide versus deep   AffiliateCavern.com

Affiliate Marketing Strategies: Wide versus Deep

 
  Affiliate
Programs
 ASP, CGI + PHP
Scripts
 Domain
Names
 Internet
Auctions
 Web
Hosting
  
 
 
Menu
 
Home



Making Money

  From A Web Site
    Content
    Sales
    Search

  With Ezines
    Advertising
    Articles
    Start Your Own

  Other Ideas
    AdWords
    PPC Listings



Types Of

  Pay Per Click / CPC
  Pay Per Lead / CPA
  Pay Per Sale / CPS
  Residual Income
  Two Tier



Affiliate Programs

  RECOMMENDED
  AllPosters
  Amazon
  AWeber
  ClickBank
  Commission Junction
  Google AdSense
  IMC
  MarketingRocket
  MyTemplateStorage
  Searchfeed
  SiteSell

  RISING STARS
  Art.com
  DishPronto
  QuickCommerce
  RegNow
  Spam Arrest
  TAF Master



Articles + Tips

  Introductory Articles
  Getting Started
  Without A Website
  Wide vs Deep

  Money Making Tips
  Choosing Products
  Increasing Profits



Books + Guides



Tools

  Data Feeds
  Link Protection
  Malls
  Scripts



Forums



Links
  Affiliate Downloads
  Affiliate eBooks
 


 
   
AffiliateCavern  >  Articles  >  Affiliate Marketing Strategies: Wide versus Deep

   

Affiliate Marketing Strategies: Wide versus Deep

When you become an affiliate marketer and begin to participate in affiliate programs, one of the most important strategic decisions that you must make is whether to have a narrow but deep focus, or whether to have a wider but much shallower focus. Let me explain what I mean by each of these strategies:
  • Deep Strategy: This is the affiliate marketing strategy recommended by many Internet marketing gurus, and it is true that for the type of products that they are selling, this strategy can be very effective. The idea is to focus on a narrow and specific topic, but explore it to some considerable depth by creating a website about that topic. The idea is eventually to make your website one of the most authorative on that topic, which has the benefit of hopefully generating massive word-of-mouth publicity, and of making your visitors trust your product recommendations. You should of course be aware that trust is hard to gain, but easy to lose - so you should therefore only recommend products that you have personally purchased yourself, and which you can honestly recommend in good faith. Of course the number of products which you can write detailed reviews of is quite limited, so this strategy tends to work best for higher ticket items, including products by the Internet Marketing Center, as well as many products available from ClickBank and MarketingRocket.

  • Wide Strategy: The idea of this strategy is to explore a much broader range of topics and products, but of course do so to a lesser depth. For example, you could build a mall website, or create a website that catalogs books, or create a price comparison website for travel or hotels. Of course, the more products and services you link to, the less depth you will be able to explore them in - you're unlikely to be able to write reviews of all the hotels in France for example. It also important to bear in mind that you must be able to offer some value to users (it could be a new way of looking at or sharing information; it could be a catalog of products on a specific topic; it could be a comparison of different products, services or prices), but there must always be some fundamental reason to visit your site - you don't your website to be a dumping ground for a random unsorted collection of affiliate links.
There are advantages and disadvantages to both approaches. Choice of topic ("topic") is absolutely crucial to the deep strategy - because you need something where products with good commissions are available, where people will interested in reading what you have to say, and where you won't soon lose interest. If pursuing the wide strategy, you should be looking to automate as much as possible - that means ways to create more content, ways to be more useful to your visitors, and ways to get more visitors to your site in the first place.

Finally, there is always the possibility of combining elements from both approaches. For example, if you create a wide niche website covering a broad range of products, you could allow your visitors to post product reviews to add depth to your content which you could not hope to do so yourself. Another idea is to create more than one website - you could for example create deep content-rich sites on those topics that interest you most, but also create fully automated websites on other subjects, and thus generate multiple streams of income.



Your Comments

Please share your comments and thoughts:

   

 
 
 
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.


Copyright © 2000-2015, Answers 2000 Limited

In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S. r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Contact Us     Privacy     Terms Of Use     Advertising/Endorsements Disclosures

Disclosure: Our company may receive a payment if you purchase web hosting, domain registration or other products or services after following a link from this website.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures